‘Sound City’ Charity Screening for PHF

Thanks to Sony Music Singapore and Cathay Organisation, Project Happy Feet is now linked to ‘Sound City’, a film directed by Dave Grohl (Foo Fighters) and featuring interviews and performances from the famous musicians who recorded some of rock’s greatest albums at the studio of the same name.

Charity screening of "Sound City" at Cathay Cineplex Cineleisure Orchard in support of Project Happy Feet

In support of Project Happy Feet, all proceeds from the charity screening held on 20 March 2013 at Cathay Cineplex Cineleisure Orchard will be channeled towards the Singapore-based non-profit organisation which empowers lives through supporting education and training of underprivileged children and youths so they may help themselves out of poverty.

Patrons who bought tickets to the movie were presented with HAPPY – the limited edition 2012 Project Happy Feet Slipper Race mascot in appreciation for their support.

L-R: Co-founder and Director of PHF Deborah Chew; Ms Christine Lim, Corporate Relations Executive, Group Communications of Cathay Organisation; Grace Chia, Co-founder and Director of PHF; and Founding Member of PHF Angeline Tan. The PHF volunteers presented HAPPY to each patron

They would be happy to note that not only will 100% of the funds received by Project Happy Feet be channeled directly to support education and training related programmes, but the funds would be also doubled, thanks to the 1-for-1 dollar matching grant by Community Partner South East Community Development Council.

Apart from the funds generated through the screening, the organisers for the event have also promoted Project Happy Feet on their online social media platforms:

Cathay Cineplexes helps promote PHF on its FB page
Sony Music Singapore puts a hyperlink on its FB page to PHF's website

As a result of the charity screening, Project Happy Feet also made its way to American rock band Foo Fighter’s FB page, potentially reaching out to 8 million fans of Foo Fans!

Foo Fighters' FB page has more than 8 million fans!

Project Happy Feet would like to thank Sony Music Singapore and Cathay Organisation for organising the event, and for appointing Project Happy Feet as its beneficiary! We also thank Foo Fighters for the mention!